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Email Marketing
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Start growing your email marketing

Start growing and maximise your ROI with email marketing.
We build promotional campaigns, newsletter and automated workflows optimised for high open rates, smooth user experiences, and effective calls to action.

We work with Klaviyo, Hubspot and Mailchimp email platforms. Using a different platform? Let us know, and we’ll figure out a solution for you.

Email Marketing Strategy

  • Email channel audit

  • Customer segmentation

  • Content strategy

  • List building strategy

  • Campaign strategy

  • Personalisation strategy

  • ​Core objectives

  • Key metrics (KPIs) to track

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​Email Channel Setup and Configuration

  • Email platform selection

  • Platform onboarding

  • Platform technical setup 

    • Setting account rules

    • Preparing a domain and email inbox
      to avoid spam filters

    • Authenticating domain (DKIM, SPF, DMARC)

  • Deliverability optimisation

  • Email account warm-up​

  • List tags and data fields creating

  • Suppression list setup (advanced)

  • Integrations (advanced)

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Email Foundation

  • Email template tech setup

  • Email template design

    • Promotional and sales campaigns

    • Newsletters

    • Transactional emails

  • Email marketing calendar

  • Reporting setup

    • Defining utms for email attribution​

    • Creating reporting templates

    • Setting up reporting structure

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Regular Campaign Management

  • Email campaign management

    • Promotional and sales campaigns

    • Newsletters

  • Creating briefs

  • High-performing content development

    • Email copywriting (AI-assisted)​

    • Email design

  • Campaign building

  • Campaign approving and scheduling

  • QA and testing workflow

  • Campaign reporting

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Reporting and Optimisation

  • ​Data analysis and strategy

    • Analysing campaign metrics
      Open rate, CTR, CTOR, AOV, revenue, etc​

    • Monitoring channel ROI

    • Running regular channel reporting

  • Optimisation setup​

    • Defining A/B testing objectives, elements, rules​

  • Optimisation implementation

    • A/B testing running & reporting​​

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Automation & Lifecycle

  • Customer journey

  • Lifecycle strategy 

    • Welcome flows

    • Nurturing leads​

    • Abandoned carts

    • Re-engaging customers

  • Automated email sequences ​

  • Advanced email automation

  • Email automation reporting

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